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NLLUG and launch of Lotus marketing campaign
Category NLLUG
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This morning the two day NLLUG started in the rai in Amsterdam. Kevin Cavanaugh is the speaker for the opening keynote.
It's the largest Lotus event in the Netherlands, and as far as i know the largest Lotus event ever in the Netherlands. 2 days, 3 tracks, over 40 sessions.
There's a large agenda with local and international speakers.
Live tweets from this event can be found here
The event is also used to launch the "lotus loves" campaign. That's a rather unique campaign. It started with a large number of Dutch BP's wanting to do a common marketing campaign, to raise awareness of the Lotus brand in the Netherlands. The first meetings where before the announcement of the Lotus Knows campaign. And as that campaign isn't coming to the Netherlands the BP's decided to move on.
IBM was contacted for funding and participation. Roughly half of the funding is from IBM, the other half is payed by the BP's. That's rather unique i think: BP's that are competitors working together, funding money and a large amount of time, to pull of a marketing campaign in the Netherlands, for a product that isn't theirs but on which they depend for a living: Lotus Loves Collaboration
Bookmark :
This morning the two day NLLUG started in the rai in Amsterdam. Kevin Cavanaugh is the speaker for the opening keynote.
It's the largest Lotus event in the Netherlands, and as far as i know the largest Lotus event ever in the Netherlands. 2 days, 3 tracks, over 40 sessions.
There's a large agenda with local and international speakers.
Live tweets from this event can be found here
The event is also used to launch the "lotus loves" campaign. That's a rather unique campaign. It started with a large number of Dutch BP's wanting to do a common marketing campaign, to raise awareness of the Lotus brand in the Netherlands. The first meetings where before the announcement of the Lotus Knows campaign. And as that campaign isn't coming to the Netherlands the BP's decided to move on.
IBM was contacted for funding and participation. Roughly half of the funding is from IBM, the other half is payed by the BP's. That's rather unique i think: BP's that are competitors working together, funding money and a large amount of time, to pull of a marketing campaign in the Netherlands, for a product that isn't theirs but on which they depend for a living: Lotus Loves Collaboration